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Copywriting Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing

New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process

The Context Marketing Revolution In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history,

Fit to Compete Is Silence Killing Your Strategy? In his thirty years of working in corporations, Harvard Business School professor Michael Beer has witnessed firsthand how organizational silence derails strategic objectives. When employees can't speak

Broken Windows, Broken Business: The Revolutionary Broken Windows Theory: How The Smallest Remedies Reap The Biggest Rewards Now revised and updated, this "inspired, impactful, and important" book shows how to achieve the ultimate success by

The Jolt Effect: How High Performers Overcome Customer Indecision In sales, the worst thing you can hear from a customer isn't 'no.' It's 'I need to think about it.' When this happens, deeply entrenched business

This Is Marketing: You Can't Be Seen Until You Learn To See #1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and

THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 288 Kích thước: 154 x 231 x 23 (mm)

THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 208 Kích thước: 155 x 233 x 14 (mm) Learn an entire two-year MBA programme in a few short hours with this quick and easy-to-read illustrated

THÔNG TIN SÁCH Loại bìa: Bìa mềm Số trang: 240 Kích thước: 154 x 234 x 20 (mm) THE INTERNATIONAL BESTSELLER: OVER HALF A MILLION COPIES SOLDMatthew Dixon and Brent Adamson share the secret to

Woo, Wow, And Win In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build

Woo, Wow, And Win In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan

A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like ok, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no

Perennial Seller The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to

All Marketers Are Liars The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the

Davos Man A San Francisco Chronicle Bestseller - An NPR Best Book of the Year The New York Times’s Global Economics Correspondent masterfully reveals how billionaires’ systematic plunder of the world—brazenly accelerated during the pandemic—has

Radio and television host Glenn Beck has experienced the rollercoaster of life like few others. From the suicide of his mother when he was just thirteen, to his eventual alcoholism, depression, divorce, unemployment, and health

Beloved by millions, George S. Clason's classic business book reveals the financial principles that hold the key to personal wealth. THE SUCCESS SECRETS OF THE ANCIENTS - AN ASSURED ROAD TO HAPPINESS AND PROSPERITY Countless

NEW from the bestselling HBR's 10 Must Reads series. Learn why bad decisions happen to good managers - and how to make better ones. If you read nothing else on decision making, read these 10

It is assumed that in the development of an organization, the time for entrepreneurial activity is right at the beginning. Once an organization is established, qualities that were virtues in the organization's ante- and neo-natal

Ethical behaviour by businesses, or their staff, is often seen as the corporate and social responsibility icing on an organizational cake - something that is nice to do but never really essential. But by turning

Finalist for the 2015 Financial Times and McKinsey Business Book of the Year Best business book of the week from I The author of Power, Stanford business school professor, and a leading management thinker offers

Influencers And Revolutionaries: How Innovative Trailblazers, Trends And Catalysts Are Transforming Business (Kogan Page Inspire) The environmental crisis, disruptive technologies, unforeseen competitors and unpredictable consumers are deeply challenging issues keeping business leaders awake at night. Influencers

In The 10 Laws of Trust Expanded Edition, JetBlue chairman Joel Peterson explores how a culture of trust gives companies an edge. How does it feel to work for a firm where leaders and colleagues trust one

NXB: Harper Collins Ngôn ngữ: tiếng Anh #### MetaPlatform has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the

Nhà xuất bản: Nhà Xuất Bản Đại Học Kinh Tế Quốc Dân Tác giả: Philip Kotler, Svend Hollensen, Marc Oliver Opresnik Năm xuất bản: 09-2018 Kích thước: 13 x 20 cm Loại bìa: Bìa mềm

Following up the popular peak performance book Organize Tomorrow Today, a new plan to motivate, set priorities and lead any team to optimal achievement Watch a triumphant speech after a sports championship or business milestone

The Signals Are Talking: Why Today's Fringe Is Tomorrow's Mainstream Amy Webb is a noted futurist who combines curiosity, skepticism, colorful storytelling, and deeply reported, real-world analysis in this essential book for understanding the future.

No Ordinary Disruption: The Four Global Forces Breaking All The Trends Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected

The Crowdsourceress: Get Smart, Get Funded, And Kickstart Your Next Big Idea "Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only

Building on his national bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age,

The Nowhere Office: Reinventing Work And The Workplace Of The Future What has changed in the workplace? Everything. The traditional office was probably doomed anyway. Then a global shutdown changed everything we thought we knew

Conceptual Blockbusting: A Guide To Better Ideas A thoroughly revised edition of the classic on creativity, essential for individuals and teams who want to think outside the box. Some people are naturally creative and others

Tomorrow's Capitalist: My Search For The Soul Of Business In an era of political and cultural extremism, America’s corporate leaders have emerged as the pragmatic center of a movement for social and economic progress. The

Sometimes You Win - Sometimes You Learn: Life's Greatest Lessons Are Gained from Our Losses #1 New York Times bestselling author John C. Maxwell teaches readers how to turn every loss into a learning experience.

'A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him' Michael Lewis In this brilliant and original book, Malcolm Gladwell explains and analyses the

Like stars in the night sky, freckles are scattered across Allegra Bird’s arms, a legacy from her beloved father. Her legacy from her mother is more complicated – until one question from a stranger inspires

The Storyteller's Secret : How TED Speakers And Inspirational Leaders Turn Their Passion Into Performance How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer?

Good Boss, Bad Boss: How To Be The B And Learn From The Worst From the New York Times bestselling author of The No Asshole Rule 'I am frequently asked, "Tom, my brother/sister/friend is taking

What They Still Don't Teach You At Harvard Business School: Selling More, Managing Better, And Getting The Job An advanced course in street-smart business tactics from the bestselling author of What They Don't Teach You

Quy cách: bìa mềm Ngôn ngữ: tiếng Anh #### THE NEW YORK TIMES BESTSELLER 'A marvel of insight and practicality' Charles Duhigg, author of The Power of Habit ____________________________ How do you build and sustain

Go Big Now: 8 Essential Mindset Practices To Overcome Any Obstacle And Reach Your Goals Transform Aspirational Thoughts into Life-Changing Results What’s the biggest challenge you face if you want to accomplish great things? It’s

Virtual EI (HBR Emotional Intelligence Series) Be mindful, empathetic, and authentic—even on-screen. Managing your team, building relationships and trust, and facilitating effective meetings in a hybrid or fully remote workforce is challenging. Virtual EI explores

The inspiring, life-changing bestseller by the author of LEADERS EAT LAST and TOGETHER IS BETTER. In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their

Quy cách: Bìa mềm Ngôn ngữ: tiếng Anh #### Are you hungry to increase productivity in your workplace? Do you want to solve problems and enhance working relationships? A creative director with more than 25

In the spirit of STEVE JOBS and MONEYBALL, ELON MUSK is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs, ELON MUSK -

Startup to Proficorn: A Private, Bootstrapped, Profitable, and Highly Valuable Venture The entrepreneur's path to success without external funding Learn how to convert a dream into an idea, build a team, get paying customers, manage

ok: The Inside Story 'Levy portrays a tech company where no one is taking responsibility for what it has unleashed' Financial Times 'This fascinating book reveals the imperial ambitions of ok's founder' James Marriott, Sunday

A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created

The Power Code Power is not working—for women, for men, or for the world. We don’t need to remake women. We need to remake power. New York Times bestselling authors Katty Kay and Claire Shipman

Steve Jobs Walter Isaacson’s “enthralling” (The New Yorker) worldwide bestselling biography of Apple cofounder Steve Jobs. Based on more than forty interviews with Steve Jobs conducted over two years—as well as interviews with more than

Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention-grabbing in its design as it is in its content, this

Trump: The Art Of The Deal President Donald J. Trump lays out his professional and personal worldview in this classic work - a firsthand account of the rise of America’s foremost deal-maker. “I like thinking

Anyone in a leadership position is only too aware that we live in uncertain times: disaster can strike any business, at any time, and usually without warning. Public institutions, too, face a range of threats

The world's bestselling guide to negotiation.Getting to Yes has been in print for over thirty years, and in that time has helped millions of people secure win-win agreements both at work and in their private lives.

The path to your professional success starts with a critical look in the mirror. If you read nothing else on managing yourself, read these 10 articles (plus the bonus article "How Will You Measure Your

Through his years of intensive work consulting to companies including Procter & Gamble, Sony, Toyota, Microsoft, Ford and Ernst & Young, with his firm The Energy Project, Schwartz has developed a powerful program for changing

Life's too short to be unhappy at work "I'm working harder than I ever have, and I don't know if it's worth it anymore." If you're a manager or leader, these words have probably run